I'm Liat Carmeli.

I design products for technology teams – interfaces, design systems, and the states most portfolios skip. Then I ship them.

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Selected projects

Careback →
matancarmeli.com →
Donor prospectus →

20Years designing

7Early-stage ventures

7 yrsThe Open University of Israel

48hBrief to live bilingual site

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01 / 03

Careback – a medication app built on a dual patient and carer perspective.

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Product designDesign systemFailure statesConsent & privacyHebrew / RTL

ProjectCareback

RoleDesign Lead

Date2021 · rebuilt 2026

Scope56 screens, 13 failure states

02 / 03

matancarmeli.com – a bilingual real-estate site, designed and live in 48 hours.

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Web designRTL / LTRAI-native buildDeployment

Projectmatancarmeli.com

RoleDesigner & Builder

Date2026

ScopeBrief to live URL, no developer

03 / 03

Donor prospectus – a 20-page print design system for an international audience. pending permission

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Design systemTokens & modesWCAG AAPress-ready

ProjectDonor prospectus

RoleDesigner

Date2026

Scope20 pages, CMYK, PDF/X

How I work

Design that survives contact with development.

States over happy paths

Errors, empty accounts, lockouts, offline – designed, with the words that appear there.

Systems over files

Tokens, components, light and dark modes. It still holds together after I hand it over.

I ship, I don't hand off

Concept to a live URL – twenty years of judgement at the speed the tools now allow.

Microsoft R&D Israel · The Open University of Israel · Teva · Israel Discount Bank · Prime Minister's Office · Government Water Authority · Bank Mizrahi · El Al · Orange · Strauss · Visa Cal · Shufersal · Steimatzky · Ayalon Insurance · Tami 4 · Ministry of Transport

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I run a design studio of one, and I don't hand off the hard parts.

Twenty years designing digital products for organisations that cannot afford to get it wrong – Microsoft R&D Israel, Teva, Israel Discount Bank, the Prime Minister's Office. Fifteen of those running my own studio, which means I also scope the work, price it and ship it.

Systems, not files

Tokens, components, light and dark modes. What I hand over still holds together six months later, because it was built as a system rather than a folder of screens.

The states most portfolios skip

Errors, empty accounts, lockouts, offline mode. The words that appear there are part of the design, not something development fills in later.

I ship, I don't hand off

Seven years as the ongoing design resource for The Open University of Israel, and design work across seven early-stage ventures. Certified in UX methodology at Netcraft. Today AI-native tooling is a standing part of the pipeline – most recently a full bilingual site designed, built and live in 48 hours, without a developer.

20Years designing

7Early-stage ventures

7 yrsThe Open University of Israel

48hBrief to live bilingual site